Best Fast Food Customer Service Essay

Essay on Mc Donald’s Customer Service

7936 Words32 Pages

McDonald’s Customer Service

INTRODUCTION

To complete this assignment I have to investigate customer service by writing a report on a chosen business. The business I have chosen for this is Mc Donald’s.

In 1974, McDonald's opened its first restaurant in the UK. Today, more than 2.7 million people in this country place their trust in
McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money.

Customer service is very important to the McDonald's because it says that they care about their customers. Customer service very important and vital part of any organisation, which is selling goods, or service because it exists to satisfy customers... Good customer…show more content…

Since the 1950s, McDonald’s family-oriented restaurants have revolutionized the fast-food business and the company has become one of the best known in the world. Thousands of McDonald’s restaurants in countries around the world serve millions of customers a day. McDonald’s restaurants, which offer toy promotions and often feature playgrounds, are especially popular with children. One of Mc
Donald’s most important principles has always been to support the communities in which it operates. McDonald's restaurants are, by their nature, sociable places, intrinsically linked to local community life.

As such, the Company supports community programmes, which operate at the grassroots level, usually focused on family- and local environment-related issues.

All of the initiatives undertaken by McDonald's reflect the Company's strong social stance and desire to put something back into the community of which it is an integral part. Good corporate citizenship through social and environmental responsibility is important values underpinning the McDonald's approach to business.

In 1948 brothers Dick and Mac McDonald remodelled their McDonald’s drive-in restaurant in San Bernardino, California, creating the prototype for the modern fast-food restaurant. The menu was limited to nine items: hamburgers, cheeseburgers, and three types of soft drinks, milk, coffee, potato chips, and pies. French fries

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A Report on a Comparison of Customer Service of Fast Food Restaurants in Malaysia: Kfc Versus Mcdonald’s

3295 WordsOct 30th, 201214 Pages

INTRODUCTION
1.1 Background
KFC
According to the information, “Kentucky Fried Chicken (KFC) is a chain of fast food restaurant based in Louisville, Kentucky, United States that selling Kentucky Fried Chicken around the world.” It had been rated at number 60 as the world most famous brand by BusinessWeek. For KFC, fried chickens was the food they primary focus to sells. “Their basic products included chicken pieces, salads, sandwiches, desserts and some roasted and grilled chicken cuisines too.” Besides that, the beef and pork based products also offered by KFC outside the USA. The first idea of KFC’s fried chicken actually is in 1930 but it was only founded in 1952 by Colonel Harland Sanders, who was born on September 9, 1980 in Indiana,…show more content…

They are all students from School of Business Studies (Banking and Finance), Tar College KL Main Campus.
1.4.2 Data Collection
a) Survey
30 sets of questionnaires were distributed as a source of primary data at Tar College KL Main Campus. These questionnaires consisted of 8 questions which focused on the customer satisfaction with the customer service that is provided by KFC versus McDonald’s, the reasons why students from Tar College prefer McDonald’s than KFC and what aspects of customer service that provided by KFC and McDonald’s affect their business. A clean copy of the questionnaire can be found in Appendix A.
b) Internet Search
The source of secondary data is the information obtained from the internet research. Information was gathered on the customer service that is provided by KFC and McDonald’s from the Internet. Various websites of KFC and McDonald’s were browsed through for this research.
1.5 Scope
This report investigates the customer service that provided by KFC and McDonald’s only. Other fast food restaurants are not included in this report. It focuses on the customer satisfaction with the customer service that was provided by KFC versus McDonald’s, the reasons why students from Tar College preferred McDonald’s than KFC and what aspects of customer service that provided by KFC and McDonald’s affect their business. The survey questions were distributed on 28 May 2012 at Tar College and collected

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